Hailing from sunny Brisbane, Australia, Sophie is our go-to content marketer and all-around social media pro. With over four years of experience at some of Australia's top-tiered marketing agencies, Sophie brings a wealth of experience to the team. She's done everything from managing PR campaigns, social media advertising for tourism companies, and has even led teams to do the most difficult thing of all: B2B social media marketing. She handles all of our content services and is a pro at adding a creative flair to our clients' channels.Read More
Garmentory is a leading digital e-commerce platform for the fashion-forward and fashion-loving. The online marketplace provides an immersive, shoppable, easy to use e-commerce solution to over 3,000 indie boutiques and over 2,000 emerging designers shaping the future of fashion.
Garmentory's small and mighty team has a strong understanding of their shoppers and how their online community speaks, shops, and engages online. The team watched the Snapchat craze take off and understood that in order for them to stay relevant to their audience, they needed to dive into the platform.Read More
WAVES was tasked with putting together a social media strategy that allowed Novo to showcase their commitment to all-natural skincare, as well as highlighting the quality of care and service. A small operation, Novo needed a strategy that gave them direction to where they should focus their efforts, how to post the same content on multiple channels, and how to create a consistent online presence that would capture the conscious customers.Read More
Mitzi is founder and chief execution officer at WAVES. Armed with a journalism degree and a strong desire to make the internet a better place, Mitzi jumped into the world of marketing in 2010. She’s cut her teeth as digital marketing lead at Vancouver-based luxury lifestyle publications, spent a year growth hacking for promising #EdTech platform, to managing a community of die-hard Indie Rock fans. She even covered the U.S. presidential election in Washington, D.C. with the Washington Journalism Centre. When she's not staring at her phone, Mitzi is flying across Canada hunting for the perfect poached egg and dreaming of expensive couches.Read More
We’re highlighting the people behind some of our favourite social media accounts so you can learn more about their methods, inspiration, and where they’re going next. Social media evolves quickly but we're tracking it all with an enthusiastic flare because we’re eternally optimistic about the internet and we hope that you are too! First up, meet Alfred: accountant by day and Instagram star behind @AlfredDrinkingCoffee by night.Read More
If you settled into 2017 with newfound productivity and enthusiasm for getting work done, you're not alone. The team at Facebook have been busy making some pretty significant changes, many of which affect you: businesses owners who use the platform as a marketing avenue. It's a lot to keep up with, which is why we've broken down the most significant changes so you can be prepared to adjust your Facebook strategy.Read More